Google Ads Specialist

Job Description

Be The Envy is a premier beauty shop dedicated to helping individuals look and feel their best. Located in the heart of [Your City], our shop offers a wide range of beauty services, including hair styling, makeup application, skincare treatments, and more. At Be The Envy, we believe that beauty is not just about appearance, but also about confidence and self-expression. With a team of talented beauty professionals and a commitment to excellence, we strive to create a welcoming and inclusive environment where everyone can shine and be the envy of their peers.

Job Description:

We are seeking a skilled and experienced Google Ads Specialist to join our team at Be The Envy. As a Google Ads Specialist, you will be responsible for managing and optimizing our Google Ads campaigns to drive traffic, leads, and sales for our beauty shop. This is an exciting opportunity to leverage your expertise in digital advertising to attract new customers, increase brand visibility, and grow our business in the competitive beauty industry.

Responsibilities:

• Develop and execute strategic Google Ads campaigns to promote our beauty shop and attract potential customers.
• Conduct keyword research and analysis to identify relevant keywords and search terms for targeting in Google Ads.
• Create compelling ad copy and creative assets that resonate with our target audience and drive engagement and conversions.
• Set up and optimize ad campaigns, ad groups, and ad extensions to maximize performance and ROI.
• Monitor campaign performance, analyze key metrics, and make data-driven decisions to optimize campaign performance and achieve KPIs.
• Test and iterate on ad creatives, targeting strategies, and bidding strategies to continuously improve campaign effectiveness.
• Stay up-to-date with the latest trends, tools, and best practices in Google Ads and digital advertising to maintain a competitive edge.

Requirements:

• Proven experience as a Google Ads Specialist or similar role, with a track record of successfully managing and optimizing Google Ads campaigns.
• Expertise in Google Ads platforms, including Google Ads (formerly Google AdWords), Google Analytics, and Google Tag Manager.
• Strong analytical skills and ability to interpret data to identify trends, insights, and opportunities for optimization.
• Excellent communication and collaboration skills, with the ability to work cross-functionally with marketing, design, and other teams.
• Certification in Google Ads or Google Analytics preferred but not required.
• Passion for beauty and cosmetics industry preferred but not required.