Google Ads Campaign Management

Project Description

Snap Fitness, a leading fitness franchise known for its 24/7 access and state-of-the-art facilities, is seeking a skilled and experienced Google Ads specialist to manage and optimize a Google Ads campaign to promote our gym and attract new members.

About Us:

Snap Fitness is dedicated to providing convenient, affordable, and high-quality fitness solutions for individuals of all fitness levels. With locations worldwide, Snap Fitness offers a welcoming and supportive environment where members can achieve their fitness goals on their own terms, day or night. From cardio and strength training equipment to group fitness classes and personal training, Snap Fitness has everything our members need to get fit, stay healthy, and live their best lives.

Project Objective:

The primary objective of this project is to drive traffic, leads, and membership sign-ups for Snap Fitness through targeted Google Ads campaigns. We aim to increase brand visibility, attract new members, and maximize return on investment (ROI) through strategic ad placement, compelling ad copy, and ongoing campaign optimization.

Project Deliverables:

1. Campaign Setup: Set up Google Ads campaigns targeting relevant keywords, geographic locations, demographics, and interests to reach our target audience.
2. Ad Creation: Develop compelling ad copy and creative assets that highlight the benefits of joining Snap Fitness and encourage users to take action (e.g., sign up for a free trial, schedule a gym tour).
3. Ad Extensions: Implement ad extensions such as call extensions, location extensions, and sitelink extensions to enhance ad visibility and improve ad performance.
4. Conversion Tracking: Set up conversion tracking to track key metrics such as website visits, leads generated, and membership sign-ups to measure campaign effectiveness and ROI.
5. Ongoing Optimization: Monitor campaign performance, analyze key metrics, and make data-driven adjustments to optimize campaign performance, improve ad relevance, and maximize ROI.
6. Reporting: Provide regular reports and updates on campaign performance, including key metrics, insights, and recommendations for optimization.

Qualifications:

• Proven experience in Google Ads campaign management, with a track record of successfully managing and optimizing campaigns to achieve business objectives.
• Expertise in Google Ads platforms, including Google Ads (formerly Google AdWords), Google Analytics, and Google Tag Manager.
• Strong analytical skills and ability to interpret data to identify trends, insights, and opportunities for optimization.
• Excellent communication and collaboration skills, with the ability to work closely with our marketing team to achieve project goals.
• Certification in Google Ads or Google Analytics preferred but not required.
• Passion for fitness and a desire to help others achieve their fitness goals preferred but not required.